Johanne Lian Olsen_Nike_Thumb.jpg

Nike Just Do It

NIKE ‘Just Do It’ Campaign
Type explorations

I was approached by NIKE North America Brand Department in Spring 2018 and asked to do some exploration on type choice, treatment and logotype for the ‘Just Do It’ campaign. The slogan celebrated its 25th anniversary and the campaign’s intention was to encourage and empower young athletes to push their limits. 

These are some of the drafts developed during the project. Stock images used.